A cura di Licia Martelli e Maria Christina Hamel
Souvenir de Milan
Curated by Licia Martelli and Maria Christina Hamel
An open call by Licia Martelli, architect and maker, triggered off the imagination of Milanese makers. A huge number of projects arrived on the theme of a ‘souvenir from Milano’, a city of multiple signs and with a complex soul, which is hard to enclosed in an object that expresses how vast and varied it is. In the year of the Expo, it seemed natural to place alongside the theme of the Milan area and overlap it with the equally rich theme of ‘food’..
The makers’ proposals were multi-faceted and with multiple meanings; objects with a maximum size of ten square centimetres, as required by the regulations, which reinterpret the Milan of today in its many facets: from the poetic diorama postcards, to the jewellery in the shape of the ‘Duomo’ which are transformed into a lucky charm or the ‘michetta’, the roll that is the symbol of Milan, in terracotta or enamelled in gold, or the fish in the refound Milanese waterways.
‘Souvenir objects’ of design, which express what is typical about Milan, not through a material or a specific function, but through creativity, the multicultural accent and quality, all characteristics of the city.
The Souvenirs of the Milanese makers are bookmarks, “Travel trophies” – as Duccio Canestrini writes in his book – to display at home, of memories crystallized in an object.
All the ‘souvenirs’ on display at the Fabbrica del Vapore will also be available and on sale at the bookshop open during Sharing Design, lasting for more than three weeks, from 14th April to 8th May.